Released on = April 16, 2007, 10:35 pm

Press Release Author = Bharat Book Bureau

Industry = Marketing

Press Release Summary = Trends in the Global Tire Industry : For a century the tire
industry has made much the same product in much the same way and by many of the same
companies.

Press Release Body = Trends in the Global Tire Industry : For a century the tire
industry has made much the same product in much the same way and by many of the same
companies.

There have been changes, some important, but with few exceptions these changes have
been incremental, not revolutionary. Mergers and acquisitions, improvements in
materials, changes in design have all helped to make tires cheaper, more effective
and longer lasting but tires have remained an unexciting commodity product.

The companies involved in the industry have shown poor growth and low returns on
investment.

Several unconnected developments are now occurring which have the potential to
change the industry further and which will have major implications for the tire
industry.

The growth of global brands is changing the market and this in turn is affecting the
brand owners and their relationships with competitors · New designs of tires, the
development of run-flat tires (such as the Michelin PAX concept) will have a major
effect on the design of vehicles and on the future size of the market · National and
regional legislation, partly prompted by the Firestone recall, is changing the
product specification, the whole life cost of the tire and the relationship between
manufacturers and VMs · New manufacturing techniques are revolutionising the way
tires are made and altering the economics of the industry.

Any one of these changes would have a profound effect on the industry - taken
together they point to a restructuring of the sector.

This wide-ranging and detailed report of Trends in the Global Tire Industry analyses
and assesses the changes that are taking place in the tire industry. Trends in the
Global Tire Industry examines the situation as it is today, looks at each of the
components of change and analyses the effect these will have both on the industry as
a whole and the companies within the industry. Not just the major manufacturers but
the scores of smaller producers and the suppliers of materials to the industry.

How are the global players reacting? Who are the leaders and who are the followers?
Which firms are diversifying away from the industry? What threat is posed by the
low-cost producers in Asia?

The Trends in the Global Tire Industry report provides a balanced and perceptive
analysis of the tire industry and forecasts the changes that will take place over
the next few years.

The Trends in the Global Tire Industry report includes forecasts out to 2007 for car
and truck tire sales for OEM and replacement markets in each of the major regions.

This Trends in the Global Tire Industry major new report is of interest to all
involved in the international tire business, in distribution, wholesaling,
production, and among suppliers of materials, machinery and services, as well as
analysts and service providers involved in the sector. The report is 380 pages and
is priced at EUR 1200. The price includes online access to the searchable web
version.

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